According to a 2021 survey results detailed in Forbes, a brand is authentic in its interactions when it acts like a real human and provides a personalized experience — almost 40% of customers in the survey said they’re more likely to feel a personal or emotional connection to that brand.

Investing in a Customer for Life strategy is an effective way to optimise the way you manage your sales and marketing operational costs. Research conducted by Bain & Company revealed that a 5% increase in customer retention rates can increase profits by 20% and 90%.

This doesn’t come as a surprise to marketers in 2021, but it’s a known reality that customer engagement should be more authentic and personal.

Building customer loyalty doesn’t need to be a prolonged process. Creating brand loyalty starts with building great customer relationships. Make sure you’re managing those relationships in a way that lets you focus on what’s more important.    

Here are few CX (Customer Experience) actions that are easy to understand and turn it into meaningful messages to your customers:

• Identify points of difficulty in your customer journey
• Assess customer spend and transactions
• Measure customer retention
• Track both new and returning customers
• Make it as easy as possible to buy from you
• Solve customer problems quickly
• Be proactive and say thanks

Let’s make the rest of the year for measuring customer success, treating your customers better than your level-players and engaging with customer feedback. You will enjoy genuine long-term customer satisfaction that boosts your profits and puts you ahead of the rest.

We at Cognicx unify customer interactions, deliver rich and personal communications across all contact channels and devices. When you are ready to revolutionize engagement with your customers, get in touch with us and take the next stride which puts the human experience at the centre of every interaction, so businesses can resolve customer issues accurately, quickly and profitably. For more information email us at sales@cognicx.com