Acquiring new customers is important for business success, but maintaining customer relationships is just as crucial, and cannot be done in isolation from your business processes.
Regardless of the type of application, the implementation of a CRM system usually requires integration with the information and communication infrastructure of the organization, meaning the already existing software systems, such as ERP, Billing, Helpdesk, etc. Such integration provides for the automatic exchange of data between the participating systems, which significantly increases the efficiency of employees and reduces human error.