Enabling Multichannel Sales
Multichannel Customer Engagement Solutions
As we see that more people engage with more brands through various channels, CXOs are delivering value in the form of cross-channel integration. It is increasingly common for a consumer to start their purchasing journey online and finish it in-store. In certain fields such as electronics, household appliances or clothing, this behaviour is very relevant. Consumers get their information online, compare prices, read customer feedback and then make their final choice by stepping into a shop.