Whether your company is large or small, gaining a competitive advantage starts with measuring your customers’ experience and analysing the results, so that you can use the insight to improve your CX strategy.
We approach this discovery, by following three simple datasets, which we believe will be available in all types of organisations in raw format. It doesn’t matter if it’s in an excel sheet or a notepad. We first identify your ideal customers whose experience measurement is key, then it’s the touchpoints in their journey where you want the experience to be analysed and lastly collected customer feedback and insights.